CÈGLÈ is a new British womenswear brand designed in London. The brand focuses on timeless womenswear, elegant occasionwear, feminine tailoring, dresses and statement accessories, including its signature pillbox hat.
Founded by FashionAddicted editor and content creator Vaida Cegle, CÈGLÈ has grown from a long-standing love of fashion into a collection of its own.
From Fashion Editor to Fashion Founder
Fashion has been part of my life for many years. Through FashionAddicted, I have followed changing trends, discovered new designers, worked with fashion brands and, most importantly, learned what I personally return to again and again.
Over time, I realised that the pieces I value most are rarely the ones built around a passing trend. They are the pieces that still feel beautiful years later: a perfectly shaped jacket, an elegant dress, a distinctive hat or a small detail that makes an outfit memorable.
That idea became the starting point for CÈGLÈ.
I wanted to create clothes for women who love dressing up but do not want their wardrobes dictated entirely by trends. Pieces that feel feminine and distinctive, while still being easy to return to for different occasions.
CÈGLÈ was created around one simple belief:
Elegance is a decision, not a trend.
What Is CÈGLÈ?
CÈGLÈ is a womenswear brand designed in London, creating timeless occasionwear, tailoring, dresses and accessories.
The brand combines structured silhouettes with feminine details, drawing inspiration from the elegance of past decades while keeping the pieces relevant to a modern wardrobe.
Rather than creating clothes for one particular event, CÈGLÈ focuses on pieces that can be styled differently and worn again.
A tweed jacket does not have to wait for a special occasion. A pillbox hat does not have to belong to another era. And an elegant dress should not feel relevant for only one evening.
This balance between occasion dressing and everyday elegance sits at the heart of CÈGLÈ.
The First CÈGLÈ Collection
The debut CÈGLÈ collection introduces some of the signatures that will define the brand.
Structured black and white tweed tailoring brings together a matching blazer and mini skirt, finished with pearl detailing and distinctive CÈGLÈ touches.
Dresses introduce a softer side of the collection, with feminine necklines, defined silhouettes and carefully considered details designed to make each piece feel special.
One of the most recognisable pieces in the collection is the CÈGLÈ pillbox hat.
Available in classic black and white, the wool pillbox hat takes inspiration from one of fashion’s most iconic accessories and reinterprets it for a modern wardrobe. It can be worn with tailoring and dresses for an occasion, but equally used to transform a simple everyday look.
Together, the collection reflects the CÈGLÈ approach to dressing: considered, feminine and confident.
Why CÈGLÈ Is Different
Launching another fashion brand into an already crowded industry was never simply about creating more clothes.
CÈGLÈ is being built around a smaller, more considered approach to fashion, with limited collections rather than an endless cycle of newness.
The aim is to create recognisable pieces that women want to keep, restyle and wear again.
Details are an important part of that identity, from pearl trims and structured shoulders to the CÈGLÈ monogram and signature accessories.
It is fashion for women who enjoy being noticed for how beautifully they are dressed rather than simply for wearing the latest trend.
For women who dress with intention instead of attention.
A New British Womenswear Brand to Watch
For me personally, launching CÈGLÈ feels like a natural next chapter after years of writing about, styling and working within fashion.
The first CÈGLÈ collection launches in September 2026, with womenswear and accessories available through the brand’s official online store.
Discover CÈGLÈ and the debut collection at cegle.co.uk.
Follow @cegleofficial on Instagram for collection previews, styling inspiration and launch updates.
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